What positives are you able to draw on from the experiences of 2022?
Demand bounced back well for us in 2022 and we saw a lot of appetite from our existing and new clients to ‘move on’ from the whole ‘Covid era’, and build their businesses back up, and then beyond, what they were ‘pre-pandemic’.
What trend (business or technology) do you think has been accelerated because of the impact of inflation?
The need to create as many operational efficiencies as possible for our clients' mail and print campaigns, to help them counteract some of the inflationary impacts across print, mail and postage. Workflow automation and digitising of internal processes have been accelerated at Bakergoodchild.
What do you think will represent the single biggest opportunity for printers in 2023 and why? Recession can be good for mail and print businesses. Businesses tend to go ‘back to basics’ in recession – often doing the things they used to do in the past. Provided mail and print campaigns are used intelligently (data, format and creative wise), there will be opportunities for print and mail businesses to grow in 2023 – despite the economic backdrop.
What are your hopes for 2023?
Several things really. That the Royal Mail strikes are resolved and come to an end as soon as possible; that inflation settles down; and that the large cost increases we’ve all seen in postage, paper, ink and energy do not continue to rise.
What piece of advice do you wish you had been given in December 2021 to prepare you for the year you’ve just had?
Everything changes – nothing stays the same.
What was your word or phrase of the year in 2022?
Thank you.
What, if anything, will you do differently in 2023?
Push on with more technology, around the areas of workflow automation and digitising more processes. But most importantly, to keep focused on making Bakergoodchild a great and rewarding place to work, for every team member.
What’s your favourite Christmas cracker joke?
To be honest, I never find them very funny!
Are you making any New Year's resolutions? If so, what?
No not really. I reflect throughout the year and will make any changes necessary as I go along.
