The machine, installed this summer, replaced a Xerox 700 and allows the general commercial printer in High Barnet to print A4 landscape brochures, pocket holders and other A4 work the Xerox was too small for.

Owner Mark Wootten said: “We wanted to be able to offer our existing customers the ability to use white ink and digital clear varnish in their promotional material. It’s new and now more affordable. We are the only printers in our area that can offer both white ink and digital clear varnish. It’s a massive step from our old Xerox equipment in terms of speed and registration. It’s exciting news and we want to be one of the first to use and promote it. We’re sending out samples now in the north London area now it’s quietened down from the holiday season.”

The four-staff company is targeting new markets with the machine.

“We’re aiming at more creatives,” said Wootten. “You can get silver effect finishing with larger sheet sizes. More and more people are looking for the next advance in a touchy-feely world. Clients are looking for something that makes them stand out from the crowd. We can now provide them with that alternative."

Brunswick Press also runs a four-colour Heidelberg Speedmaster SM 52, an Epson large-format Stylus Pro 9900 printer 9900, Heidelberg platens, a Duplo DC250 bookletmaker.

The company is also developing a web-to-print website to rival competitively priced online competitors and attract a generation that prefers Internet shopping.  Wootten said that despite not having the economies of scale of some rivals, he could still compete with an online operation on price.

He said: “Another website can do business cards for £12. Anyone can print that, it’s not a massive problem to compete on those prices. These customers are not interested in personal service, they just want cheap as chips. We are a traditional and well-established company who have an eye on the digital age but a foot firmly planted in the traditional values and ways where print has come from.”