Pre-press company Radstock Reproductions will be relocated from Midsomer Norton and split between the group's main site in Frome and the Lawrence-Allen site in Weston. The move should be completed by October.

Marketing director Tim Taylor said the rationalisation would eliminate customer confusion.

"Most of the group's customer base takes advantage of our one-stop service," he said.

"So it's rare that a job gets produced that is simply repro, printing, binding or digital. This leads to the muddle  of having to explain to customers that different parts of their jobs are being handled by what sound like different companies".

The new logo, designed in-house, displays the company's initials in the shape of rollers in a press. "We wanted something that could also be used as an icon and wasn't just typography," said Taylor.

"We also wanted to show that B&T is a manufacturer the typeface is quite industrial. We are printers and we're proud to be printers."

The new look is also designed to reflect the business's change in direction in recent years. In 2000 the company decided to expand beyond its traditional colour book printing market into the commercial print marketplace.

Today around 35%, or 15-16m, of its group sales comes from commercial print. "In the book market we aim to at least consolidate our position we don't envisage that shrinking," said chairman Peter Maunder.

But we aim to double the commercial side so there's a 50:50 split [between commercial and books] within the next three years."

Story by Lauretta Roberts