"Lots of polyester CTP users come to see us as they want to move to metal, but manual loading is a step backwards for them, meaning theyd have to employ someone to load the machine," said vice president sales Peter Flynn.
At Ipex HighWater will launch the Platinum Reflex 2218, an autoloading version, that costs 47,000 including RIP. It will be shown on HighWaters stand and on Komoris stand where it will be producing plates for a Lithrone 20 press.
HighWater estimates that between 25% and 50% of 2218s will be sold with the autoloader and that half of the manual machines sold will later be upgraded in the field.
To date HighWater has sold nearly 100 units of the Platinum 2218, giving it a dominant position in the 2pp metal market. Flynn believes this market is set for strong growth.
"The move from polyester to metal in B3 is because press minders prefer it and the higher quality," he claimed.
Story by Barney Cox
Have your say in the Printweek Poll
Related stories
Latest comments
"And the Seasons Greetings to you and all of your team at Printweek Towers."
"Thanks for flagging Mark, have fixed.
Could be a subliminal desire to visit Center Parcs, or maybe I started on the sherry a bit too early.
Merry Christmas.
Jo"
"I know it’s Christmas Eve and you all want to be closing up for the holidays. But I am pretty sure that YM Media are at “Elvington” not “Elvedon”."
Up next...
12 months in the industry
2024 in review: March
Industry insights
New year predictions: Phil Thompson, Resource
Industry insights
New year predictions: Darren Crane, Friedheim International
Industry insights