The machine, which was purchased from Intelligent Finishing Systems, was installed at the Sheffield-based firm’s 465sqm premises in December.

The 4,500bph JDF-ready Horizon SPF/FC-200A features a 200-programme job memory storage for instant recall, an icon-based touchscreen for job set-up and a 10-station VAC-Turbo 1000 PowerCollator.

“We felt the market was missing a quality product, with the right service at the right price. We were previously buying stitching from an external supplier,” said director Ian McCloskey, who set up the business with Richard Green and Richard Tims last summer.

“We want our customers to know they can easily speak to someone. For us the industry is about people and we want to make it people-oriented again.

“We want customers to feel nurtured so that we can offer them their print requirements, but also support them as they look at what else they can do to make themselves stand out.”

The business, which specialises in short to medium-length runs of fast-turnaround work, also operates a five-colour Heidelberg SM 74 and a Xerox J75 digital colour press as well as a Heidelberg Cylinder, a guillotine, a thermal laminator, a number of folders and processless CTP.

Green said: “We wanted to bring in all our booklet production to eliminate the time and outsourcing costs whilst ensuring we are able to be as flexible as possible.

“We are all about value for money and operate firmly by the Ronseal approach – we do exactly what we say we do. The Horizon SPF/FC-200A certainly offers that. It is robust, easy to operate, reliable, affordable and consistent. We expect ROI in less than three years.”

My Print Partners has 11 staff, including two apprentices, and is aiming for a first-year turnover of £800,000. Its services include direct mail, packing, personalisation, POS and other commercial print work.