The £350,000 investment was made to improve image quality, treble production and widen the range of substrates that the Derby-based firm can use.

“It’s not just the speed, it’s also the quality that attracted us,” said MX Display managing director Adrian Rushton. “We do a lot of wallpapers, floor graphics and high-quality interior signage.”

It has replaced the firm’s previous production printer, a five-year-old Vutek QS3200.

One benefit of the GS is the inks’ low odour, which makes the output suitable for office interiors.

“The old inks were pretty pungent, which limited their use,” said Rushton.

Substrates that were problematic with the old machine can also now be printed on.

“With the old machine anything delicate or too flexible was an issue,” said Rushton. “We can now print on loads of weird and wonderful materials to help us innovate.

“We also do a lot of work with material supplied by the client.”

Examples since it installed the machine at the end of August include thin 3.2m-wide canvas for digital wall coverings and cellophane film for bespoke florists wrap.

The firm’s next move is to buy a new digital cutter to handle the output from the new machine and its 3.2m Mimaki JV5 dye-sub textile printer.

High-quality work that was previously produced on the firm’s 1.6m-wide Roland DG solvent machine and mounted is now being produced direct to substrate on the GS.