MPC warns of magazine pricing 'chaos' despite group's 4% rise in sales

The Magazine Printing Company (MPC) has achieved a 4% increase in sales but warned of "chaos" in pricing procedures as overcapacity continues to impact on the sector.

Enfield-based MPC recorded total sales of £5.75m in 2008 and a pre-tax profit of £234,000 – a profit margin of 4%.

The short-run specialist, which employs 55 staff, remained bullish about the prospects for the coming year, following the wins of 20 new titles in the first quarter of this year.

However, MPC chairman Tony Stokes warned that margins were being "squeezed and squeezed" as printers slashed costs to win work in a shrinking market.

"This is creating even more spare capacity, which publishers are taking advantage of and causing chaos to normal pricing procedures," he said.

The magazine printing sector has been hit hard by falling advertising spend, with paginations being cut by publishers.

MPC specialises in short-runs, typically between 1,000 and 25,000, on its two Heidelberg presses.

Last year, the company, which was founded in 1972, installed a new Buhrs polywrapper, replacing a nine-year-old machine.