Nationwide Workwear unveiled the change of name on 1 September after 10 years as Mina Print.
The Blackpool company will now focus on embroidery and direct-to-garment (DTG) printing, and plans to expand into direct-to-film (DTF) printing to widen its product offering.
Nationwide Workwear’s managing director, Jake Adams, said it had been a difficult decision, but that demand for branded workwear had surpassed all of its existing product lines of print marketing materials, banners, and signage.
He told Printweek: “We were at a crossroads, where we had to decide between investing a lot of money in bringing the general print in-house, and investing that money in growing the branded workwear and garment side of the company.”
Workwear, he added, made up about 80% of the company’s revenue stream, and unlike some of its other printing streams, was produced completely in-house.
“Ultimately, our long-term goal was to be a branded workwear supplier and move away from being a general printer anyway. It just made sense to do that now,” Adams said.
Nationwide Workwear, which turned over around £420,000 last year, deals largely with the healthcare sector and on-site work, such as warehouses.
Alongside its embroidery, the company has been printing DTG since the beginning of 2021 with its Brother GTX and Epson F2100 printers.
The company will expand into DTF printing with a Resolute R-Jet Pro with shaker unit, to be installed at the end of October.
As part of the company’s shift towards workwear, it will sell off its two HP large-format printers, the Latex 335 and Latex 560.
