The firm, which specialises in software to help printers produce work to the ISO 12647 standard, has also changed the name of its ISOLitho system to PrintSpec.

The new products make PrintSpec "easier to understand and maintain", according to Mellow Colour founder Alan Dresch.

"Mellow Colour is in a unique position to lead a new wave of colour consistency among printers due to the sophistication, pricing and ease-of-use of our products," he added.

The company's expanding portfolio requires new partners to build up its international distributor network and drive sales worldwide.

RetroSpec provides printers with CMYK colour trends extracted from PrintSpec analysis reports, while InkSpec analyses the accuracy of spot colour reproduction.

"There is no doubt there is a requirement for easily accessible, consistent and accurate international colour standards we just need to make people aware it exists locally," Dresch said.

During the show, Mellow Colour is offering printers the chance to check the quality of their work with a free "health check" on its stand.

Leading up to the show, printers were asked to log onto www.mellowcolour.com to download the ISOLitho control strip, which were then printed alongside a job at the stand to provide the basis for an on-the-spot health check.