Stephen Clancy and Philip Duffy of insolvency practitioner MCR were appointed as administrators to the Rugby-based company on 8 July.

The same day the company's business and assets were sold to new company MDP Direct, which was formed 5 May.

According to a spokesman for MCR, the sale incorporated the transfer of 40 staff.

MDP Direct directors Philip Brooks, former operations director at The Print Factory, and David Wright were both directors at Mediatech prior to its administration.

Both were also shareholders at the company, Wright owning 42% of the shares and Brooks the remaining 58%. At MDP they hold the same percentage of shares.

Brooks has not returned calls to his mobile, while Mediatech's line is no longer active. A number for MDP Direct has yet to be found.

Mediatech offered an array of services including full-colour variable data, large-format inkjet personalisation, one-piece mailers, data capture and response handling and a number of finishing services.