Branding consultancy FLB has created new eco-friendly packaging for the EnergySense kettle from kitchen appliance company Kenwood.
The kettle, which is aimed at eco-aware consumers, uses up to 35% less energy than standard kettles.
It comes packaged in a recycled cardboard box, which features branding that underlines the product's green credentials. More...
The annual marketing budgets for UK companies have been slashed at an unprecedented rate in the third quarter of 2008, according to the IPA's Bellwether survey released today (13 October).
The study of 250 companies confirms that fears of a looming global recession have started to impact on marketing. More...
VisitBritain, the national tourism agency, has promoted its head of press and PR Patricia Yates to director of strategy and insights.
She will head up a team of 13 people covering the new policy remit for VisitBritain -- corporate PR and industry communications, crisis communications and reputation management, research and insights, and government affairs and advocacy.
Strategy and insights is a new division formed as part of the restructuring of VisitBritain and its role is to build the value of tourism to Britain by raising the profile of the visitor economy and communicating between industry and government. More...
Third quarterly annual marketing budgets have been cut at a record rate as the economic crisis weakens business confidence, a survey published today has found.
The Bellwether survey, published by the IPA, found that business confidence was at an all time low, in the survey’s nine-year history.
The cut was the fourth successive quarterly reduction in spend since the summer. More...
Buyout talks between marketing services group Creston, owner of ad agency DLKW, and a private equity firm have broken down.
Creston issued a statement to the stock market this morning saying discussions had ceased and that it is not in talks with any other party. More...
Actress Charlize Theron has been ordered to appear in court for breaching her contract with Swiss watchmaker Raymond Weil, which is seeking $20m (£12m) in damages from the Oscar winner for wearing a Christian Dior watch.
The legal action stems from a 14-month contract Theron signed with Raymond Weil in 2005, which stated that she must only wear Raymond Weil timepieces during public events, especially when the paparazzi is present. More...
