Mischief wins account to improve profile of Jaffa Cakes
United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years, as it seeks to 'reignite a passion' for the brand.
Richard Hayes to leave Bauer
Richard Hayes, magazine sales controller at Bauer Media, has resigned and is to leave the company at the end of April.
Coke Zero introduces 'taste the possibilities' pan-Euro push
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message.
Skoda meets PR agencies to commission special project work
Skoda is holding agency meetings as it looks to appoint one or more consultancies for special project work.
Drinks body launches campaign for responsible alcohol marketing
The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo and Pernod Ricard, has launched a digital campaign that targets marketers and agencies, to promote responsible marketing practices for alcoholic drinks.
Media roundup: Mischief, Coke Zero, Bauer, Skoda, EFRD
We bring you the buzz from the wider media sphere, across the world and across the web. This week: Mischief to help raise Jaffa Cake's profile; Richard Hayes to leave Bauer; Coke Zero plots marketing push; Skoda commissions special project work; Drinks body launches digital campaign.
