The ’Make it Fair’ campaign is backed by a number of industry bodies, including the News Media Association, the PPA, and recorded music association the BPI.

The campaign states: “Tech giants should not profit from stolen content, or use it for free.”

It's extremely unusual for rival media groups to co-operate in such a manner.

Today (25 February) is the last day of the government consultation over potential changes to copyright laws that present an “existential threat” to the £120bn-plus creative economy.

News Media Association CEO Owen Meredith said copyright was fundamental to publishers’ ability to invest in trusted quality journalism.

“The only thing which needs affirming is that these laws also apply to AI, and transparency requirements should be introduced to allow creators to understand when their content is being used. Instead, the government proposes to weaken the law and essentially make it legal to steal content.”

He said there would be no AI innovation without the high-quality content that is the “essential fuel for AI models”.

“We’re appealing to the great British public to get behind our ‘Make it Fair’ campaign and call on the government to guarantee creatives are able to secure proper financial reward from AI firms to ensure a sustainable future for both AI and the creative industries.”

Weekly magazine brands are also set to take part.

A simultaneous campaign by the music industry involves 1,000 UK musicians releasing a joint album today, featuring recordings of empty studios.

Consumers are urged to write or email their MP, calling on them to safeguard the critical issue of creative rights.

“There will be no AI innovation without the high-quality content that is the essential fuel for AI models. We’re appealing to the great British public to get behind our ‘Make it Fair’ campaign and call on the government to guarantee creatives are able to secure proper financial reward from AI firms to ensure a sustainable future for both AI and the creative industries," Meredith stated.