The company's latest machine will cater for an increasing demand for on-demand personalised transactional and transpromo collateral.

Barrie Stevens, marketing manager at McLays, said the company needed a press that would give the business additional capacity coupled with a suitable output speed.

"When we combine the Xeikon's 160 pages per minute with a jumbo unwind roll we can produce over 50,000 duplex A4 sheets per day – without any stops or interventions," he said.

McLays' new digital press also produces output for the company's MiPost hybrid mail offering, eliminating any requirement for pre-printed offset collateral.

"We turn the Xeikon on at 6 o'clock in the morning and it can literally run continuously until the end of the shift – 12 hours later," said Stevens.

The Xeikon 6000, which can print at resolutions of 1,200dpi, includes a fifth colour station, a feature that McLays is utilising to print spot and Pantone colours.

"This wider colour gamut has allowed us to convert more litho print that had to then be mono personalised to full colour digital," he added.