The youngster, who has already been tagged as an apprentice to Lewis Hamilton, is making headway in the go-karting sport.

Competing in the Super One national championships, Alfie is being helped out with consumables such as tyres, oil and fuel, a different type of consumable manroland would normally tend to deal with.

Norman Revill, managing director, manroland GB said the child star came to the company's attention through a colleague in the manufacturer's print services division.

"By all accounts Alfie is a talented young driver and manroland will support him as far as he wants to go in his sport," he added.