Paul Beatty became the first author from the USA to win the prize when his satirical novel The Sellout was announced as the winner last night.

Oneworld publicity director Margot Weale said the firm had printed 45,000 copies initially, with 9,000 already sold through the total consumer market, which includes Amazon, bookshops, and supermarkets.

“We are doing a reprint of 100,000 copies plus 70,000 for the rest of the world,” she said.

The Sellout rocketed into the number one bestselling book spot on Amazon earlier today.

St Ives Clays strategic director Kate McFarlan said the Bungay book printer had been poised in anticipation ahead of last night’s ceremony: “We are printing it now. We had the order all ready to go and will be delivering from tomorrow. We’re absolutely delighted to be involved and thrilled for Oneworld.”

The publisher also had desktop standees and button badges produced as part of the promotion for the title.

Being shortlisted for the prize generally produces a dramatic sales sales uplift for all the titles involved. The Bookseller reported that Graeme Macrae Burnet’s His Bloody Project – one of the books tipped as a potential winner and seen as ‘the people’s choice’ – sold just a single copy in the week before the Man Booker longlist was announced. It has subsequently sold more than 30,000 copies and entered the Top 50 bestsellers ranking. It was also printed by Clays.

Oneworld also published last year’s winner, Marlon James’ A Brief History of Seven Killings.