With printing managed by Posterscope, some 251 six-sheet posters have been produced for the September campaign, sited near to supermarkets in London and the South East.

They feature photography by Giles Revell depicting the three new flavours of pear and ginger, spiced apple and rhubarb, and spiced apple and honey.

The campaign, created by agency The Red Brick Road, will also run in the national press and food magazines and will include an augmented reality element, which is activated when the viewer downloads the Aurasma Lite app to their smartphones.

Magners head of marketing Kirsty Hunter said: "We're excited to reveal our new campaign to support the launch of Magners Specials and believe that the creative idea will encourage our audience to indulge in something a bit different."