Targets exceeded

Landa delight at Drupa order book

Pictured at Drupa: Landa CEO Gil Oron, Robert Keane, founder Cimpress, Landa founder Benny Landa, and Landa CBO Sharon Cohen
Pictured at Drupa: Landa CEO Gil Oron, Robert Keane, founder Cimpress, Landa founder Benny Landa, and Landa CBO Sharon Cohen

One of Landa’s German customers is to become its European demo center and is taking a second press.

Landa Digital Printing has just announced that it took an “unprecedented” amount of orders at Drupa from companies all over the world.

Customer Wirtz Druck, based near Dortmund, has signed for a second press seven months after taking its first and will install an 11,200sph S11P model, becoming Landa’s “first European demo center” in the process.

Landa CEO Gil Oron said Drupa had been a “phenomenal event” for the business.

“We came to Drupa with high expectations as to prospect meetings and potential orders, but we far exceeded those targets,” Oron stated, and said Landa had added “some amazing businesses to our customer portfolio”.

He said mainstream digital printing using Nanography was “now a reality”.

Landa said the company’s team also met “dozens of world leading brands” keen to harness the power of just in time digital printing using its tech.

Mass customisation giant Cimpress confirmed a deal for multiple B1 Landa presses at the show, and it also announced a collaboration with global print-on-demand platform Gelato.

Landa founder Benny Landa, who celebrated his 78th birthday during Drupa, also announced plans to retire at Drupa 2036 when he will be 90.