Tim Hudson joined the Cwmbran, South Wales-based company in the newly created role on 1 September.

He had previously worked as production director at competitor Böttcher for more than seven years and most recently worked for two and a half years as director of rollers at BFS Pressroom Solutions.

KV Rollers managing director Kevin Lower said: “We are very pleased to welcome Tim on board. He brings with him a wealth of expertise and specialist knowledge, which will support KV Rollers during its ongoing expansion.

“KV Rollers has moved into a new and exciting phase of its life as a result of major increased investment in the company, and thanks to our continued commitment to a rolling programme of research and development.

“Tim’s appointment is part of that expansion. He has a sound reputation in the industry because of his aptitude for achieving marked sales growth, and we feel Tim will bring a fresh approach to the table.”

Hudson added: “I’m looking to bring more customers on board, increase the market share, introduce more varied products and explore the industrial market more.”

KV Rollers, which has 35 staff, has invested £750,000 in plant and machinery over the past 18 months.

The machinery includes a Mazak VTC 820, a metal-milling machine. This has helped the business to expand into supplying machine manufacturers as well as end-users.

Lower said: “We are now a one-stop shop for metal components and specialist parts, having already established ourselves as field-leaders in the design, production and refurbishment of industrial rollers, and in creating bespoke rubber compounds.”

The business is also projected to increase its turnover by 20% this year following a growing number of orders from companies globally over the past six months.