The Nottingham-based printer is anticipating the press will open up new markets and revenue streams by helping it move into personalisation and variable data.

The seven-staff firm, which specialises in work for design agencies, is running the new NexPress alongside an existing Xerox DocuTech 100, and has already produced a range of jobs in runs from 10 copies up to 14,000 A6 leaflets.

Director Richard Tompkin said: "Normally, digital work takes up 20-25% of what we do, but in recent weeks it has accounted for more like 70% of it."

Tompkin attributes the digital rise to the printer's ability to carry out short-run, one-off jobs that it would not have taken on before.

"It's one of the exact reasons why we bought the machine in the first place. The NexPress is a fully-fledged piece of kit and offers us quality comparable to litho," he said.

The Kodak machine has also been specified with a fifth imaging unit, which will allow the company to print spot colours and watermarks and protective coatings.

K.C. Tompkin is running its latest investment, complete with Fusion Pro variable data software, to complete a growing number of personalised jobs such as calendars.

"By adding variable data to the equation, you can add value to the product, it allows for a more targeted product gets greater results," Tompkin said.

K.C. Tompkin Printing Services was established in 1988 and operates from a 260sqm site in Bulwell, Nottinghamshire. It also runs two B2 Manroland 700 litho presses – a four-colour and a two-colour.