The German company has teamed up with Indian press manufacturer The Printers House (TPH) to sell each others' products in their markets.

TPH will promote KBA web presses in India while KBA will offer TPH's range of 2/1 Orient web presses throughout the rest of the world.

The deal will enable KBA to offer a lower tech, less expensive product to customers in its core markets while boosting its market share in India and capitalising on the growing print market.

Christoph Muller, KBA executive vice president for web press sales, said: "TPH with its brand name Orient is a highly respected company in many growth regions worldwide.

"The tie-up between us will complement our product range and further enhance our standing in the global market."

TPH's Orient range includes offset presses with speeds of 16,000iph, 30,000iph, 36,000iph and 50,000iph. TPH presses are currently sold in India, China, Russia and the Middle East.

KBA said that the marketing and distribution alliance will be the biggest of its kind in the newspaper industry.