This category of the Mediatel Media Research Awards 2023 recognises the media owner or trade body research team that has demonstrated continued excellence, innovation, business impact, or contribution to wider industry understanding of media.

The other contenders in the category are Channel 4, JCDecaux, and Thinkbox.

JICMail subscriber numbers have recently more than doubled, and the team said they were able to draw upon the multiple developments and innovations delivered over the last year.

These have included the newly released Attention Pilot, early results of which support the contention that mail is a strong performer; and the Test & Learn Toolkit, which provides benchmark support for a variety of testing ideas across multiple industry sectors.

Other new additions have included a Competitor Analysis tool, along with new Platinum Accreditation and new insights into consumer behaviour with mail across the eras of Covid and fluctuating market conditions.

Mark Cross, engagement director at JICMail, said: “This is terrific recognition of the progress that JICMail has made since our launch back in 2018. There is much still to do but to be shortlisted for these awards in a category open to all media owners and all JICs is quite something.”

The awards are hosted by Mediatel Connected and the winner will be revealed at a ceremony held in London in March.