The new Wainwright Colours from Nature range is commercially available as of this month.
The Kendal-based business said that with plant-based dyes more commonly used in the textiles industry, the collection marks the first application to paper and offers “market-leading environmental credentials without compromise on technical performance”.
The first two shades in the range, Limestone and Herdwick Brown, are both derived from rosemary residue, a waste stream in some food production. The rosemary is grown as an annual agricultural crop before the non-edible waste from the plant is extracted and upcycled into the dye, which is added to James Cropper’s 100% FSC recycled paper.
The collection, which is designed primarily for the packaging and publishing sectors, offers a bleed-free, rub resistant dye which has lightfastness similar to that achieved using industry standard synthetic dyes.
The colours were created to celebrate James Cropper’s partnership with The Wainwright Prize, an annual literary award for the best UK-based nature and global conservation writing. The colours are inspired by author Alfred Wainwright’s love for the Lake District landscape and James Cropper’s desire to protect it.
James Cropper R&D programme lead Joanne Storey said: “Whether it’s used coffee cups, food waste or other pre and post-consumer waste, by repurposing these valuable streams, we continue to support transition to a more circular economy.
“From the use of renewable materials and low impact manufacturing processes, to producing high quality products that are easy to recycle, we are committed to sustainability at every turn, and our expertise in colour is part of that.
“It’s the first time plant-based dyes have been used in modern papermaking; a breakthrough which marks the first step into the development of more natural colour options. We are investigating botanical dyes extracted from a wide variety of origins including plants, shells and fungi; and expect the range to expand significantly.”
The Wainwright Colours from Nature range is available from stock in 350gsm and is therefore suitable for presentation packaging, business stationery, and invitations. The natural dye technology can also be applied to bespoke projects through James Cropper’s Tailor Made service.
