The office is initially based on a clients site but managing director Robert MacMillan hopes to establish a separate base in due course.

He said the print management concept hadnt been widely adopted on the continent and sensed that there was a fantastic opportunity for the Sutton firm to offer a true pan-European independent perspective.

We need people with local knowledge, he added. In Europe now they have print reps that might represent one or two manufacturing plants but they cant offer an independent view.