IPC's Style at Home goes monthly after trial issues' 'success'

IPC is to launch <i>Style at Home</i> magazine as a monthly title following trial issues that exceeded expectations.

Style at Home is aimed at women who want practical and trusted tips on budget home improvements, following IPC research into the post-recession women's market which showed many people are now more home-based and want to create an environment that reflects their personality.

The 140pp magazine will be printed by Wyndeham Heron.

IPC Southbank publishing director Yvonne Ramsden said: "With Style at Home, we’re not only tapping into a sector of the market that is growing strongly but we know that it will extend IPC Southbank’s leadership in the home sector and importantly, grow the whole market.

"We have been delighted with the success of the trial issues published this spring, all of which exceeded our expectations both in sales and advertising. Consumer feedback has been amazing, enabling us to move to a monthly frequency with the June issue."

The first issue is on sale 4 May and joins IPC's six other home improvement magazine titles.