The deal includes the Swiss-based media manufacturer’s wide product portfolio, which includes floor and wall vinyls, and perforated window vinyls.

“We are thrilled to partner with Continental Grafix and bring their industry-leading graphic solutions to the UK market,” said Innotech managing director Derek Shedden.

“With this partnership, Innotech aims to expand its offerings and provide UK customers access to Continental Grafix's exceptional range of products. We’re extremely excited to be distributors of these products, and we are looking forward to the opportunities they bring for Innotech and the industry as a whole.”

Jacqueline Christ, regional manager at Continental Grafix, added: “We are excited to join forces with Innotech in the UK.

“Their strong market presence, commitment to customer satisfaction, and technical expertise make them an ideal partner. Together, we look forward to serving UK customers with our high-quality range of printable media and lamination products.”

Plastics and media group Vink UK purchased Leicester-based Innotech last month.

Founded in 2007, Innotech supplies wide-format materials and signage kit from its UK and Paris headquarters and warehouses in Italy, the Netherlands, and the US.