The response to its first outing to the car park of Makro in Newcastle has led managing director Stuart Mason to look for a shop in the town.
Mason said: "With no other marketing than just being there and our web page, the truck took three orders on the day and another 10 by online ordering." Mason unveiled plans for a mobile shop in March when he ordered the UK's second eight-colour Heidelberg Speedmaster 52.
Have your say in the Printweek Poll
Related stories
Latest comments
"It ever was!"
"Been there too!"
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant