The response to its first outing to the car park of Makro in Newcastle has led managing director Stuart Mason to look for a shop in the town.
Mason said: "With no other marketing than just being there and our web page, the truck took three orders on the day and another 10 by online ordering." Mason unveiled plans for a mobile shop in March when he ordered the UK's second eight-colour Heidelberg Speedmaster 52.
Have your say in the Printweek Poll
Related stories
Free webinar series
Graphic Warehouse to produce Stuart Mason business webinar series
Latest comments
"And the Seasons Greetings to you and all of your team at Printweek Towers."
"Thanks for flagging Mark, have fixed.
Could be a subliminal desire to visit Center Parcs, or maybe I started on the sherry a bit too early.
Merry Christmas.
Jo"
"I know it’s Christmas Eve and you all want to be closing up for the holidays. But I am pretty sure that YM Media are at “Elvington” not “Elvedon”."
Up next...
12 months in the industry
2024 in review: June
12 months in the industry
2024 in review: May
Industry insights