The response to its first outing to the car park of Makro in Newcastle has led managing director Stuart Mason to look for a shop in the town.
Mason said: "With no other marketing than just being there and our web page, the truck took three orders on the day and another 10 by online ordering." Mason unveiled plans for a mobile shop in March when he ordered the UK's second eight-colour Heidelberg Speedmaster 52.
Have your say in the Printweek Poll
Related stories
Latest comments
"I walked away from working with these people, too much effort for little reward! nice people, wish them all the best for the future!"
"Does that mean we'll have to think up a new name for fine white-glazed porcelain ceramics? How about Spode? Or is that a bit too, well, English?"
"“Eucalyptus globulus is five to seven times more productive than Nordic Pine and requires significantly less wood (up to 40% less) to produce the same amount of paper."
"The company added..."
Up next...

Aims to enhance efficiency
New nationwide printing framework launched

Plate tariffs in US 'a big win'
Kodak invests in innovation as print wing posts loss

Was still working at 81