Ink Shop's Ink Truck a success

Scottish quick print chain The Ink Shop has been delighted with the response to its latest outlet launched last month a mobile shop called The Ink Truck.

The response to its first outing to the car park of Makro in Newcastle has led managing director Stuart Mason to look for a shop in the town.

Mason said: "With no other marketing than just being there and our web page, the truck took three orders on the day and another 10 by online ordering." Mason unveiled plans for a mobile shop in March when he ordered the UK's second eight-colour Heidelberg Speedmaster 52.