Indian printers to gain from European financial crisis

Printers in emerging markets such as India could be set to benefit from the looming recession by producing work up to 30% cheaper than Europe, it has been reported.

Research from Reuters revealed that India's level of outsourced work is expected to rise over the coming months with the country's print material exports rising to 29.7m rupees (£404m) in 2007 from 10.62m rupees the year previous.

However, Ramu Ramanathan, editor of PrintWeek India, doesn't expect all high-volume offshore work to come India's way.

He said: "For one, I don't think Indian printers have the scale to deliver the volume requirement. So the big Chinese printers will continue to play a major role in offshoring."

Ramanathan added that although China has strict labour and environmental laws and restrictions, the big volume business will continue to migrate there.

"As far as the 'small quantity business' that could be offshored, they would prefer to remain close to the point of consumption due to efficiencies of economy," he added.

According to federal commerce ministry body Capexil, the Indian printing industry will grow to the $25.1bn (£16.8bn) mark by 2012.

Ritwik Mitra, general secretary of All India Federation of Master Printers, told Reuters: "We are set to benefit from the crisis because the slowdown essentially means more business as global companies will try even harder to cut costs."