The new showroom, officially opened by the Mayor of Cheshire East, Rod Fletcher, showcases Mimaki’s wide range of printing equipment and will function as a training and workshop hub for customers.

“The original idea to greatly improve our showroom stemmed from a shared belief that in an increasingly competitive market, a facility like this is a powerful tool that elevates our sales capabilities, provides a fantastic resource for our reseller partners and offers an industry-leading experience for our customers," stated Hybrid Services’ managing director, Brett Newman.

The opening was also attended by Mimaki’s EMEA CEO, Takahiro Hiraki, and other senior representatives from the manufacturer’s Amsterdam office.

Arjen Evertse, Mimaki’s EMEA general sales manager, said the space would be invaluable for Hybrid in walking customers through their potential options when choosing machinery.

Newman added: “Our constant, focused and committed relationship with Mimaki Engineering has delivered the products that businesses need, and our team of people brings the knowledge, expertise and understanding of our industry.

“Our reseller partners add further expert know-how and provide additional complementary solutions and systems to the frame. 

“Bring that all together in this fantastic environment, and it’s a recipe for success.”

Hybrid has distributed Mimaki equipment to resellers across the UK and Ireland for 27 years.

Evertse added: “Hybrid’s 27 years of loyalty are very important to Mimaki so we would like to thank them for their support over this time.”