US title BusinessWeek published a story on its website last week claiming that in the face of tough competition in the consumer market from the likes of Dell, the firm was moving to ensure its continued dominance of the market.
Among proposals said to be underway is an increased focus on the Indigo business to create more affordable and faster machines and to renew efforts first put forward under the leadership of Benny Landa to use the machines for photofinishing.
The report also claims that "operation lead dog" is aiming to cut staff in the division by at least 10%.
HP declined to comment on the article.
HP print arm revamp rumour
Hewlett-Packard is in the midst of a massive transformation of its Imaging & Printing division under Vyomesh Joshi, according to press reports.
