The PaperlinX-owned merchant group is sponsoring the UK Company of the Year award, and Best Use of Digital Print award.
"Our sponsorship of the BPIF awards further reflects our commitment to continue to support excellence and innovation in print," said business development director Dave Cooling.
Howard Smith joins fellow PaperlinX merchant Robert Horne, who is to sponsor all three training categories at the awards (PrintWeek, 15 July).
The BPIF awards take place at the London Marriott, Grosvenor Square, on 13 September.
Guest speaker at the event will be Lord Heseltine, founder of PrintWeek publisher Haymarket.