The Dorchester-based business bought the digital press from Digital People off the back of increased print volumes from both new and existing customers.

The printer's second Indigo will primarily output short-run books of 64-200pp in run lengths of 50-500 copies, in addition to journals and trial printing.

Managing director Helen Kennett said the investment would allow the printer to "offer the same standards of quality for a short-run product as for a litho printed product with a high-volume print run".

She added: "When we made the decision to purchase a second HP Indigo press, we were confident we would receive the same excellent support from Digital People and knew we could rely on HP technology for high-quality print."

The 140-year-old company, which counts Elsevier, the Royal Society of Chemistry and Pearson Education among its client base, anticipates the new press will help maintain its ISO14001 environmental standard.

"By reducing waste, printing digitally helps us to keep in line with our environmental policies and those of our customers," she said.

The HP Indigo 3050 joins a digital pressroom that includes an Océ VarioStream 9230, two Kodak NexPress Digimasters and the company's first Indigo 3050.