Becky Sherwin started in the newly created role in late October. She joined from Abacus, where she was working as an account director with numerous key clients. 

Sherwin will head up the team for growth and new business at Go Inspire, as well as working on a roster of client accounts. She has a wealth of experience handling clients in the retail and mail order space – prior to her work at Abacus, she amassed more than five years’ experience in data at companies including Acxiom, Transactis, and GBG.

Sherwin said: “I’m excited to join Go Inspire, particularly at what I feel is a really pivotal time for the group – I think there are great opportunities to be afforded, not least due to the recent Xerox acquisition. It feels like a good time to join a growing business on its journey, and I can’t wait to get stuck in.”

Dimi Kyprianou, managing director of Go Inspire CX, added: “We’re delighted to welcome Becky to the Go Inspire team. She has impressive experience in data-led organisations and a commercial focus, which will prove invaluable when it comes to developing the team and looking out for new business.

“2023 already looks set to be a great year for Go Inspire, and I think Becky’s appointment will help us realise our strategic vision.”

Go Inspire was recently awarded gold accreditation from EcoVadis and invested around £1m in a raft of new kit to further enhance its sustainability.

The business turned 30 in October and attributed its longevity to its workforce. Serving high-profile clients including Tesco, Waitrose, Sky, BT, and Lakeland, Go Inspire has a turnover of around £68m and employs more than 370 people across two sites in Leicester and Kettering.