Toby Burnett has joined from Xelix, which has become part of GMG UK, Simon Landau has joined from City & West End Solutions, Aaron Broome has joined from SOS North West and Ian Prosser has joined from CGS – all have the role of sales consultant.

GMG declined to name the dealers affected, however City & West End, SOS North West and Xelix all previously sold GMG products.

The proofing and colour software supplier said that the move would guarantee better and more consistent service and support to its customers.

"We are offering a solution now, whereas it has been fragmented before with one firm supplying the printer, one the software, another one the colour expertise, and another the media," said GMG UK managing director Ian Scott. "We will sell the printer, the software, ink, media and services."

New GMG managing director Paul Willems, a graphic arts veteran who joined the firm in March, said: "One of the things I’ve been looking at is our strategy for our distribution channel and partnerships, especially in the UK because of its market conditions and structure.

"A lot of companies are cutting back on service, that goes against what is important to us, we need to improve our service and control our go to market, which is starting in the UK."

The firm has shifted its focus to support strategic partnerships with equipment suppliers. Details of these arrangements and of new products will be revealed next week at Print 09 in Chicago.

Willems added that his vision was for the company’s products to be used in the proofing and wide-format sectors and all the way in-between.

GMG has also opened a Japanese office to support its resellers there, which include Fujifilm Graphic Systems, and to strengthen its links with partners including Epson, Mimaki and Screen.