Renamed GCP (Glossop Cartons & Print) as of yesterday (6 July), the Stockport-based company said it hoped the rebrand strategy would underline its position in the marketplace and better appeal to its growing customer base.
Wayne Fitzpatrick, managing director of GCP, said: “Rebranding as GCP represents how we as a business are evolving. We have grown to become a significant manufacturer in the packaging industry and, as we celebrate our 40th year, it was the right time to refresh our brand identity.
“We have a proud heritage because the foundations of our business have remained consistent and the fundamental beliefs and values that were set out when the business launched back in 1982 still underpin everything we do today.”
Matt Clarke, head of sales at GCP, added: “Whilst staying true to our core business, we feel our new brand gives us a fresh, modern look. It’s also a statement of intent, clearly identifying our ambition and demonstrating our commitment to quality, value, and service.”
The new look will be rolled out across stationery, literature, signage and displays. As part of the rebrand, GCP said it will also be launching a new website that will enhance its online presence and make it more accessible to customers. The website is being redeveloped at the moment and will be live in a few weeks.
As part of its 40th year, GCP said it is also planning further significant investment in equipment, staff, and systems to boost its productivity and further improve its service to customers.
Fitzpatrick said: “We take great pride in what we do, but we must continue to evolve in order to futureproof our business and anticipate the needs of our customers. We are a forward-thinking and responsive manufacturer, and these investments will enable us to increase workflow, efficiency and overall productivity to feed market demand.”
Established in 1982, GCP offers cartons, sleeves, wallets, blister pack cards, skin pack cards, counter-top and shelf displays, header and hanging cards to customers spanning sectors including FMCG, pharmaceutical, personal care, automotive, and household.
Previously its sales director, Fitzpatrick led a management buyout at the 100-staff business last year.
