The company chose the eight colour printer because of its flexibility to print on a wide range of substrates including PVC banner, acrylic and uncoated substrates at up to 150sqm per hour.

Director Maximilian Beyrich said: "The deciding factor was the high quality of the machine, the price-performance ratio and high production capacity that we can offer in the field of mass printing and custom printing solutions.

"In the future we will try more in the 5m space to enter the market because we see great potential and great [opportunity]."

The company already has an HP Scitex LX600 and a smaller format roll-to-roll machine.

Beyrich produces large format print for outdoor advertising, exhibitions, interior decoration for clients such as museums, advertising agencies, and the car and fashion industries.