Cardiff-based print group Gardners has developed what it claims is the worlds first all-aluminium outdoor poster campaign for the Audi A2 aluminium car.
Gardners used a sublimation technique that applies printed film images to metals at high pressure and temperature. The patented Armurad process used 30 tonnes of aluminium from Corus in South Wales, and the posters occupy over 300 roadside UK billboards.
Gardners operates two companies, Gardners Screen Process Printers and Gardners Digital.
Have your say in the Printweek Poll
Related stories
Latest comments
"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
Up next...

Increased sales first time around
Coca-Cola revives ‘Share a Coke’ campaign

Pingen automates print buying
Automated document printing service launches in UK

German partner was expected to boost sales
Revealed: Highcon came close to German investment deal

Started new role on 1 April