Cardiff-based print group Gardners has developed what it claims is the worlds first all-aluminium outdoor poster campaign for the Audi A2 aluminium car.
Gardners used a sublimation technique that applies printed film images to metals at high pressure and temperature. The patented Armurad process used 30 tonnes of aluminium from Corus in South Wales, and the posters occupy over 300 roadside UK billboards.
Gardners operates two companies, Gardners Screen Process Printers and Gardners Digital.
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant