The software service was first announced in May and is based on technology from its web-to-print photo business optimised for its XMF suite of print industry workflow products.

It enables printers to create single or multiple e-commerce portals customised for different audiences and can offer static and variable data print products including wide format.

Fujifilm Europe workflow business strategy manager John Davies said: "We are confident that the commercial availability of our web-to-print solution brings end users the best of both worlds: our experience of hosted cloud-based systems from other areas of the Fujifilm business coupled with our established XMF workflow technologies."

He said that after months of beta testing he was confident that setting up a web-to-print service using the platform would typically take a week, and feedback from testers have led to new features.

These include UI development, ensuring the customer experience is straightforward and uncomplicated, with a simple product selector, an interactive job editor and a familiar payment and checkout system.

Additional support for spot colours has also been introduced to cater for corporate work and there are now new options to set pricing models, set specific customer discounts and create products, vouchers and email newsletters.

Gildenburgh technical director Rob Gutteridge, the first beta-testing site for the product said, "The solution has inherent flexibility, and the interface is particularly easy to use. We think it is an excellent product and has already helped us generate new business."

The system costs £11,000 which includes installation, and an ongoing service fee of £350 per month.
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