The firms will establish customer service teams in each other's offices in a bid to grow their global reach and product ranges, including a push into the advertising agency market.

"Extending our group's strategy to the States has long been our goal," said Fresh joint managing director George Berg.

291 Digital is based in Manhattan and has digital and offset print production facilities in addition to its pre-press services. The firm's clients include Cond Nast, and Saatchi & Saatchi.

Story by Barney Cox