Some 80 delegates from six European Fespa member associations attended the "Continuing to Innovate" one-day event where they listened to keynote speeches from the likes of Steve Lister, gruop business development director at Robert Horne on the trends of POP in retail.

Fespa managing director Nigel Steffens said: "The reaction to our first Fespa European Congress has been tremendous. The speakers delivered informative analyses of the trends affecting the wide-format industry, with real significance to northern European territories."

The assocation will shortly announce dates and locations for the 2011 regional congress programme, the first of which will be held in Goethenburg in April 2011.