The new product from the Italian paper producer combines the firm's flagship environmental grade Alga Carta, made with algae from the Venice lagoon, with recycled paper, tree-free and new fruit paper grades.

The papers are made using 100% green energy at the Rossano Veneto mill in Italy, which is ISO14001 and Forest Stewardship Council (FSC) certified.

Shiro, the Japanese word for white, is a range of text and cover papers that includes Tree Free, a grade made using fibres from cotton, hemp and bamboo.

The Recycled paper sub-brand is produced with 50% post-consumer waste for the white papers and 75% for colours, with the balance made up from FSC fibres.