The West Midlands-based firm, whose clients include EDF Energy, Sainsbury’s and Halfords, was this week acquired by Chicago firm InnerWorkings for an undisclosed sum.
The deal for £22m-turnover Etrinsic creates a transatlantic group that is targeting sales of $450m (£225m) this year.
Matt Bird, Etrinsic managing director, and his management team will continue to run the business as the UK division of InnerWorkings.
He said: “This gives us the mass we didn’t have before to go after even bigger contracts. There isn’t a deal in the UK that’s too big for us now.”
He claimed that with the added scale the deal gave his company, Etrinsic would be the only major UK group with a “sustainable” and pure-play print management model.
“We are not a printer with print management attached, or a facilities management company aiming to make some extra margin by offering print,” he said.
“The opportunity is to come to the market with an offer that is sustainable and that is based on a large proportion of the staff having a production background, which brings respect for the printed product. The message for clients is that there is value in print management.”
Eric Belcher, president and chief operating officer of InnerWorkings, said it set out to buy a UK print management company so it could offer international print management to its US clients.
He said his company had spent an “extensive period” looking at a “majority” of print management businesses in the UK, but declined to say who else had been scrutinised before talks began with Etrinsic last December.
“The UK has an established number of print management companies and we had clients who are large global conglomerates with divisions in the UK, so the UK was an attractive market for us,” he said.
“We had similar values to Etrinsic and they have an excellent reputation among their customers and suppliers. We couldn’t feel better about this.”
Belcher, who led the deal with InnerWorkings chief executive Steven Zuccarini, added that although the long-term plan was to expand into continental Europe, growth beyond the UK would be “gradual and deliberate”.
Etrinsic's Bird claims 'no UK deal too big'
Etrinsic has said there is no UK print management contract beyond its reach following this weeks acquisition by a top US print management group.
