Epson India targets Rs 1,000 crore by 2014 and a manufacturing unit

The printing and digital imaging solutions major, Epson India is seeing a rapid growth in the domestic market.

The company has set a target of achieving Rs 1,000- crore by 2014, with a growth of 30% CAGR. It is looking at an opportunity for setting up a manufacturing unit in the country.

Speaking to the media on the eve of completion of two decades in India, T Sukumar, deputy country manager, Epson India, said, "We are likely to achieve Rs 500- crore this fiscal (2010-11), a growth of 25% from last year’s turnover of Rs 400-crore. We have the objective of building Epson as a power brand, we would be investing around Rs 40- crore in a massive branding and advertising exercise."

Epson would focus on home and office, education, health, government, SME, retail and photography to drive the numbers.

According to Samba Moorthy, senior general manager, sales and marketing, Epson dot matrix printers enjoys a share of 53%, inkjet printers and all-in-ones 14%, point-of-sale printers 52% and projectors 14%. This we plan to increase," said Moorthy.

On the company’s plans to set up a manufacturing unit, Sukumar said, "We are watching out for the GST roll-out, right now given the tax, tariff and other criterion, importing products still continue to be a cost-effective option. We are hopeful with the GST roll-out, we would have some direction in this regard."