Fabian Prudhomme, vice president of the Belgium-based developer, said he "firmly believed" Switch would become the firm’s "star product", overtaking its preflighting tools in terms of revenue by 2015.

"PitStop has been around for more than a decade. Though sales remain strong, we are dealing with a more commoditised market and application suite," said Prudhomme.

"That said, our preflighting application will continue to represent the majority of revenue for the next two to three years, but this balance will start to shift as Switch is recognised on a wider scale and gains market share."

In addition to its growth potential in print, where Switch has a current install base of around 1,400 licences, Enfocus believes the product is now mature enough to be used in other markets.

"We are currently doing preparatory work to decide what non-graphic-arts-based industries we will target with Switch," said Prudhomme. "[But] obviously, having a product that can be used across different markets gives us a great deal of opportunities for growth, in exposure, market share, and revenue."

Enfocus also plans to launch an App Store-style marketplace in 2011 on its Crossroads website, where Switch users will be able to buy and sell scripts.

The company is still finalising its plans for the "Script Store", but Prudhomme said that it would not necessarily be restricted to Crossroads members and Switch application partners.

"I am not dismissing the possibility of giving third-party vendors or non-Switch application partners the right to sell scripts on the site," he added.

Prudhomme stressed that third-party developers would not be forced to sell their scripts on the site and added that Enfocus was still pondering whether or not to sell its own scripts on the store.

Switch, which was launched in 2007, has a global install base of around 1,400 licences and Prudhomme estimated that there were currently more than 50 scripts available from different application partners.