DSF 7, which was launched at EFI Connect in Las Vegas this week, also features a SmartStore Builder that allows users to select from a range of pre-built layouts and themes.
Advanced customisation can be carried out with direct HTML and CSS editing, while the software also features a re-designed interface for ease-of-use.
The software also features EFI's Digital StoreFront VWeb+ cross-media marketing module, which allows end users to create and manage cross-channel marketing campaigns - including print, purl, email and sms - track customer response and configure automated follow-up messages.
Available from Q1 2014, DSF 7 features seamless integration with EFI's MIS products - Monarch, Pace, PrintSmith and Radius - as well as the Fiery digital front-end. It is localised in 16 languages and available on both a self-hosted and software-as-a-service (saas) basis.
"Our new version of EFI Digital StoreFront addresses the critical need for a powerful online interface not only to win new business, but to create greater customer loyalty through branding and updated browser functionality," said EFI Web2Print product solutions group director Dave Minnick.
