"Graham is a sales director of the very highest calibre, and with his appointment to the team we are able to add a further piece to our jigsaw," said Wheatons managing director Bob Brown.
Prior to his move Durrant was sales director at Williams Clowes, the Suffolk book printer, where he started his career in 1974.
"I'm delighted to be given the opportunity to join the team at Polestar Wheatons," said Durrant.