Duraweld customers receive instant quotes and can place orders for customised ringbinders 24 hours a day.

The interactive service guides customers through four steps, with more than 250,000 different ringbinders available. Users can upload their artwork for print or encapsulation and can also track their orders online.

Duraweld account manager Sue Dawson said: "Since we have offered the service to a few of our customers, we have been blown away by their enthusiasm. 

"The feedback has been overwhelming. They find it simple to use, it saves them time and because they can actually see the product they are specifying, they feel confident to order online."