According to Drytac, both coatings develop a "tough" exterior finish that is "scratch and abrasion resistant".

EnduraCoat UltraMaxx is a water-based, gloss liquid laminate tailored for use on both eco-solvent and UV ink prints.

It is suitable for indoor graphics, fleet graphics, outdoor signage, lorry-side curtains and billboard displays.

InstaCure SuperFlex is a UV curable clear, high-gloss, thermo-formable coating, which Drytac claims is flexible enough to form around rivets and stretch into compound and complex curves.

Jim Tatum, liquid finishing division manager, said: "The combination of high speeds, made possible by our new roll-to-roll attachment, and low costs per square metre, means customers can now not only compete, but for the first time in a long while make significant profits in this industry, with these product applications."