"The.factory is an exciting machine and were looking forward to evangelising about it," said Openshaw director Tony Halker. "Dotrix has an excellent team and product development history."

The value-added reseller agreement is part of a drive by dotrix to improve its international distribution.

Its machine is targeted at industrial, security and decorative printing markets and has a single-pass ink-jet colour engine or SPICE unit.

"The.factory is different from other digital products," added Halker. "Its very fast, very pricey and has big industrial uses like wall coverings and labels."

Other Openshaw partners are Xeikon, Agfa, Screen, ECRM and HighWater.

Rob Haak, dotrixs managing director, went for Openshaw because of its digital market flair. This latest deal is Haaks fourth since July.