Marketing services director James Marsland said the company had signed Citron as the first client to use its new DocuMarketing one-to-one product (PrintWeek, 6 November 2003).

With one-to-one through the delivery of personalised material, such as a poster, the customer is encouraged to visit the sender's website. Once online, a message will be triggered to the salesforce. Salespeople can then monitor and call the customer while online.

A deal had also been signed with Alpha Retail to provide a centralised marketing and logistics package. Alpha Retail produces point-of-sale and promotional material for airports.

In another deal, House of Fraser will use DocuMarketing to produce recruitment advertising. Marsland said Documedia had completely eradicated pre-press costs for the upmarket store.

Documedia is set to roll out a new product called Purl or personalised URL. It will enable customers who have received a piece of direct mail from a DocuMarketing user to go online to their own personalised website for information on products suitable for them. Other signees include onsite corporate catering company the Compass Group and BT Open Zone.

The Association of Chartered Certified Accountants has also started to use DocuMarketing as a brand control mechanism.

Documedia's deal with pub and hotel group Greene King has also been extended into a three-year partnership. Greene King is now implementing version two of DocuMarketing. Fellow pub chain Wolverhampton & Dudley has commenced a two-stage implementation process for DocuMarketing, which will see it used for customised print purposes.

Story by Andy Scott